Freightliner Trucks Pushes Innovation with New Cascadia

COLORADO SPRINGS, COLO. – September 1, 2016 – The new Freightliner Cascadia® unveiled today, is the most advanced truck Freightliner has ever designed, and will further lower the Real Cost of Ownershipsm (RCO) for customers.

“The original Freightliner Cascadia set unprecedented standards for aerodynamic, lightweight and maintenance-reducing features,” said Richard Howard, senior vice president of Sales and Marketing for Daimler Trucks North America. “Then, the debut of the Cascadia Evolution unleashed powerful fuel-efficiency enhancements for Freightliner customers.”

Continued Howard: “With the new Cascadia, we have not just updated past successes. Every aspect of the truck has been re-imagined. We are raising fuel efficiency, connectivity, safety, quality and uptime performance to even greater levels, and also introducing a premium driver experience as a powerful customer benefit and driver retention tool. Every element of the vehicle was examined and developed with an RCO-centric approach.”

Freightliner leveraged the global expertise of parent company Daimler AG, as well as conducted hundreds of hours of testing in Daimler Trucks North America’s (DTNA) proprietary, state-of-the-art wind tunnel and millions of miles of real-world on-highway testing, to evaluate and design the new Cascadia.

“Many of the new Cascadia enhancements are the direct result of feedback from customers, dealers, service technicians and historical data,” said Howard.